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27 December 2021

Explainer video styles - simply explained!

Whiteboard, Flat or Isometric Design...? Are you lost in the explainer video jungle and would like an overview? We explain the styles to you!

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Explainer video styles

There's almost no limit to creativity when it comes to animated explainer videos. From colorful kitschy videos to black and white videos, from simple sketches to full 2D animation, from A-Z anything is possible.
In the next sections, we'll explain what explainer video styles there are and how they differ from each other - because as you'll notice, that difference is often very small. But read for yourself.

Whiteboard

Whiteboard Videos are characterized by a simple animation style on a white background - hence the name 'whiteboard', which is English and means "white wall". Complex animation is rarely done on videos in this style. Often, in whiteboard style explainer videos, the characters and objects are "put on paper" by a "drawing hand" right in front of the viewer's eyes.
Example Whiteboard Video

Example Whiteboard Video

Scribble

Scribble videos also consist of graphics in a minimalist, sketchy drawing style. Here, too, the video develops stroke by stroke, image by image before the viewer's eyes, thus capturing his or her attention. There is deliberately no elaborate animation, so as to focus on the essentials. Unnecessary information and drawings that would distract the viewer are avoided.
We have explained the difference between whiteboard and scribble videos here.

Laying technique

Creating an explainer video without complex software, is it possible? Yes! Videos produced with the laying technique are characterized by the fact that flat objects cut out of paper are placed on a surface and moved, and that this is then filmed. The hand moving the objects is recorded by a camera mounted vertically above it, as shown in the example below:

Laying technique

Laying technique

Comic

Comic style is characterized by colorful, detailed animation. Due to the high level of customization, comic videos can be adapted exactly to your corporate design - so you can be sure that the video will be directly associated with your company.
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2D Animation

Compared to a whiteboard or scribble video, a 2D animated video is more graphically complex in its implementation. Whereas in a whiteboard or scribble video there are rather static movements of the figures and objects, in a 2D animation video figures and illustrations are animated elaborately with the help of software. The goal is to create movements that are as fluid as possible. For example, the movement of a figure may be perceived as fluid.
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3D Animation

3D animation is ideal for presenting technical topics, such as the structure and inner workings of machines and products. Through individual visualizations, the functionality is explained in an understandable way.
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LineArt

The LineArt style can be used to explain complex factual contexts in a minimalistic way. The style is ideal for serious and factual topics. With the LineArt style, fine and clear lines, areas and shapes are drawn. Videos in LineArt style shine with minimalistic design and character design.
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Flat Design

Influenced by US tech giants like Google, Microsoft and Co., the so-called Flat Design has received a lot of attention in recent years. From the design of entire apps, websites, icons and images to animated video, flat design can be found almost everywhere today.
Flat design does away with a realistic display of textures, embellishments, drop shadows and three-dimensional elements and follows the "less is more" approach. The focus is on reducing the design to the essentials.
Because a flat design works a lot with colors, a video can be adapted very well to the corporate design of your company.
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Isometric design

One of the most modern styles is the Isometric style. The isometric style relies on clear three-dimensional spaces. This not only looks indescribably beautiful, but also makes it possible to visualize complex issues in parallel and present them accordingly. Like in the example below for our customer Hoval, who wanted to explain a complex product in a simple way:
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Icon

A video in icon graphic look explains complex contexts through modern and clean infographics as well as individual colors. We compress your core statements to the essentials and visualize them in an appealing and futuristic way.
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Motion Graphics / Logo Animation

Motion Graphics is a type of animation where the text is the main component of the animation. So logos, texts, images are animated. Storytelling is a secondary factor in motion graphics compared to other types of animation.
The area of application here extends far beyond that of an explainer video - as an intro for the YouTube channel, as an eye-catcher on the website or as the end credits for interviews.
Below you can see an example of how we animated our logo:
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Graphy style

With the Graphy style, new graphics are drawn from the same continuous lines again and again, so that a "red thread" leads through the video in the truest sense of the word. The whole thing often looks futuristic and lets your content shine in a modern light.

Screen Capture

In the screen capture style, original screen surfaces or screen shots are shown and later supplemented with animation elements in the edit. For example, individual areas of a website can be highlighted by lighting effects. This is particularly suitable for the presentation, marketing and explanation of software, websites and other digital products.
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Unique / Individual explainer videos

With custom explainer videos, a whole new style is developed. Every element, transition and animation is custom designed for your video. Especially if you have a well-defined corporate design, a custom style is a good choice.

Let us advise you!

We hope this tour through the colorful sky of explainer video styles has helped you. You are still undecided which style suits you best?we would be happy to advise you personally.
Just click on the button below.

We look forward to hearing from you!

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My team and I are always available to answer any questions you may have about your explainer film project. Just call us spontaneously or send us an email!

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Sohail Khokhar

Our video expert for your questions

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Step 1: Fill in the kick-off form

We are experts in our field - but when it comes to your idea, you are the real professional.

To understand your product and be able to present you with a tailor-made solution approach, we want to learn more about you and your product.

To do this, you will find the most important questions in our kick-off form.

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Step 2 StartUp conversation

We will then present our ideas to you in a non-binding 30-minute meeting.
From the target group approach, to the content, to the design of the video and its use, your future project manager will advise you personally.

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Step 3: We create your video.

In our four-stage production process, our entire team gets really creative for you - of course, you'll be there live during production.

We think about how to untie the knot in your customer's mind to help your product gain more attention and success.

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Step 4 Integration of the video

The best explainer video in the world won't help you if it's not staged properly. We know exactly how effective a video can be and where it should be integrated so that it can unfold its full potential. Whether it's as a promotional tool in Facebook Ads or as a customer magnet on your website. We know what to do and are at your side as a competent partner as a matter of course.

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