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21 February 2020

The 10 best explainer video tools for explainer videos

You want to quickly communicate your offer to your customers with videos and graphics? We present 10 tools to easily create videos yourself.

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Here is the list of the best explainer video software that will help you create compelling animated videos and boost your image and productivity. Take your content marketing into your own hands!


PowToon is easy to use with drag & drop. End of hackneyed PowerPoint presentations? PowToon is a free online software that allows you to create an easy-to-understand explainer video.

Tutorial: PowToon


Also a drag & drop tool in full HD quality, with more than 1000 images and a large number of different music tracks.

Tutorial: Wideo


This do-it-yourself software with 5 different video styles and 120 different types of animations is my favorite. As a content marketer, Animaker gives me access to great info and typography graphic templates.

Tutorial: Animaker

GoAnimate (Now Vyond)

This professional but not free animation tool is highly professional, comprehensive and intuitive to use. The convertible templates are very visually appealing. Simply great! The different designs are just fun to use!

Tutorial: GoAnimate


There is a basic account for free and a paid version of Biteable. To create simple and visually appealing explainer videos, the former (free version) is quite sufficient. If you create videos in HD quality you can upload them directly to YouTube and publish them. Price in the premium account is 99 USD / per year, if you want to have, for example, no watermark displayed.

Tutorial: Biteable


Animiz is a free tool that convinces with simple drag-and-drop operation. In addition to the Windows operating system, an app for MacOSX is also provided. Animiz allows you to create all kinds of 2D and text-based animation. Animiz also offers a large selection of characters.

Tutorial: Animiz


Compared to the other providers, Renderforest is an all-in-one platform. Because in addition to creating explainer videos, a website builder is available to the user.
You don't have to be a graphic designer to work with Renderforest. With hundreds of templates in all categories, it takes a lot of work off your hands. It allows especially users with no previous experience to achieve great results.

Tutorial: Renderforest


Another provider, unfortunately not free, is Toonly. Toonly offers a desktop application to create great explainer videos. There is a $20/month annual subscription fee. What makes Toonly stand out from the other providers ? It stands out with its simple interface and makes it a breeze to create explainer videos.

Tutorial: Tooonly


Our number 12 is Explainidio. Explainidio offers a Windows desktop application as well as a Mac desktop application. A big plus of Explaindio. With more than 200 animated scenes and 500 doodle drawings, Explaindio provides a wide range of predefined elements. With such a wide range of features, the $37 price is justifiable.

Tutorial: Explaindio

Whiteboard video tools

In addition to the tools mentioned above, which are used for the creation of animated videos, there are also several whiteboard video tools.

Raw Shorts

If you are looking for a tool for whiteboard style videos, you will surely come across RawShorts. What we particularly like about RawShorts are the creative graphic templates in numerous categories. Professional transitions and effects round out the offerings.

Tutorial: Raw Shorts


Here you can edit animated whiteboard videos with royalty-free images and music (over 1 KB). With VideoScribe you can create professional explainer videos, even as a beginner. VideoScribe has a simple and powerful user interface.

Tutorial: VideoScribe


Like a wave of your hand you create interactive explainer videos and graphics with MySimpleShow. It's great. I recommend the precise tools that are especially fun to work with.

Tutorial: MySimpleShow


With Moovly you can add your own audio clips and images to your explainer video. This creates an individual video where you can live out your own creativity. If that's not great!

Tutorial: Moovly

Easy Sketch Pro

Still relatively unknown. But the drag & drop interface of the whiteboard doodle software is very easy to use. For beginners just the right tool.

Tutorial: Easy Sketch Pro Demo

More tools


InVideo is a platform to create stunning videos. With over 1200 templates in different styles, InVideo makes it easy to create a video. In addition to the huge number of templates, the quality of the templates is high. You can also easily create your own templates in InVideo.
The Intelligent Video Assistant (IVA) does a lot of the work for you. The best thing about InVideo ? It's free.

Tutorial: InVideo

Make an explainer video yourself or have it made?

Videos are currently on everyone's lips, because they offer enormous potential in online marketing. It is important to follow this trend and expand your marketing strategy in this field.
Although the tools mentioned offers many features and templates, it is not an all-round solution. In fact, detailed animations are difficult to impossible to implement. This is also the reason why most videos today, unfortunately, look similar.

Diversity is missing.

That's where Videobakers comes in. We create professional videos. What tools do we use for that? We rely on Adobe tools like Adobe after effects, adobe animate, adobe illustrator. Because besides the pure graphical realization, your video needs a convincing story, gripping background music and a professional voice over.
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Your contact persons

My team and I are always available to answer any questions you may have about your explainer film project. Just call us spontaneously or send us an email!

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+44 178 547 22 30

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Sohail Khokhar

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Step 1: Fill in the kick-off form

We are experts in our field - but when it comes to your idea, you are the real professional.

To understand your product and be able to present you with a tailor-made solution approach, we want to learn more about you and your product.

To do this, you will find the most important questions in our kick-off form.

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Step 2 StartUp conversation

We will then present our ideas to you in a non-binding 30-minute meeting.
From the target group approach, to the content, to the design of the video and its use, your future project manager will advise you personally.

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Step 3: We create your video.

In our four-stage production process, our entire team gets really creative for you - of course, you'll be there live during production.

We think about how to untie the knot in your customer's mind to help your product gain more attention and success.

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Step 4 Integration of the video

The best explainer video in the world won't help you if it's not staged properly. We know exactly how effective a video can be and where it should be integrated so that it can unfold its full potential. Whether it's as a promotional tool in Facebook Ads or as a customer magnet on your website. We know what to do and are at your side as a competent partner as a matter of course.

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Unsere Bewertungen von Google, ProvenExpert und co.

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Markus Hauken

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Sehr empfehlenswert, gute Qualität, faire und passende Preisgestaltung und vor allem sehr angenehmen Zusammenarbeit und Kommunikation. Kundenorientiert und flexibel, bedingt durch eine Umfirmierung mussten wir ein gerade fertig gestelltes Video nochmals anpassen, dies wurde sehr schnell und zu einem minimalen Aufpreis schnell und unkompliziert gelöst.

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M. Oschmann

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Wir sind absolut begeistert von den Videobakers.
Von der Projektabwicklung bis zum hervorragenden Ergebnis war alles Super. Wir wünschen dem ganzen Team weiterhin viel Erfolg. Herzlichen Dank!

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Christian Kühn

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Top Ergebnisse, super nette Ansprechpartner und stets professionell sowie flexibel. Ganz klare 5 Sterne! Weiter so Videobakers!