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6 August 2021

Flat Design Animation: Everything you need to know

In the digital age, marketing is no longer about the things you do, but the impact you make with compelling stories.

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In today's digital age, marketing isn't about the things you do, it's about the impact you make with compelling stories. And what better way to tell these stories than by creating highly engaging videos that stick in viewers' minds?
Currently, more than 87% of people use video as a powerful marketing tool to reach more customers. As video marketing becomes a new norm for all types of businesses, it is now important to familiarize yourself with different video styles to effectively convey your message.
Flat Design - along with others such as Whiteboard - is one such style commonly used in explainer video animations to simplify complicated concepts. In our post, we'll show you the pros and cons of flat design and explain why you should prefer this style. Let's dive in!

What is Flat Design?

Flat Design Animation Example by videobakers
As the name suggests, flat design is a simple, two-dimensional interface often used in posters, videos, and illustrations. Clean on the inside and fresh on the outside, it adopts the 2D style and eliminates the unnecessary details to let the audience hear what you really want to convey. Similarly, flat design animation in explainer videos combines creativity, animation, modernity and aesthetics, which makes it easy for you to communicate the information quickly and provide an immersive experience to the viewers.
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How to create flat design animations?

Video Creation Graphic
Flat design animations follow the "less is more" approach. These animations create an illusion of movement through the images, which differ only minimally from each other. The images are displayed quickly in a sequence to create a realistic display - the kind of display that is uncluttered and penetrates the minds of the viewers.

Why you should choose flat design animations?

Focus through Flat Design Explainer Videos
Imagine walking down a street littered with dozens of colorful billboards and advertising posters. Wouldn't you feel overwhelmed by the vast amount of visual noise? Wouldn't you wish to see something simple that attracts your gaze?
With Flat Animations, you get some much-needed peace of mind in a restless crowded visual environment full of competitors and their marketing campaigns. With simple but uncompromising details, you let your audience understand your core message while ignoring the unnecessary overlays. And with the low cost associated with creating our videos, you can turn your ideas into reality without breaking your budget.

Create your flat design animations with us!

At videobakers, we believe that simplicity, when taken to the extreme, becomes elegance. That's why we adorn your dreams by creating flat design animations, that take simplicity to another level.
We're not about flat design in general - we focus on visual hierarchy, navigation, and scalability to tell your story in a more compelling way. With the explainer videos we create, you'll simplify your message for your viewers in no time.
Whether you want to teach your students with explainer videos, communicate the functionality of your services, want to market your company or just need a general general flat design animation - when you turn to us, your dreams are sure to take will surely take wings.
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My team and I are always available to answer any questions you may have about your explainer film project. Just call us spontaneously or send us an email!

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Sohail Khokhar

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We are experts in our field - but when it comes to your idea, you are the real professional.

To understand your product and be able to present you with a tailor-made solution approach, we want to learn more about you and your product.

To do this, you will find the most important questions in our kick-off form.

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Step 2 StartUp conversation

We will then present our ideas to you in a non-binding 30-minute meeting.
From the target group approach, to the content, to the design of the video and its use, your future project manager will advise you personally.

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Step 3: We create your video.

In our four-stage production process, our entire team gets really creative for you - of course, you'll be there live during production.

We think about how to untie the knot in your customer's mind to help your product gain more attention and success.

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Step 4 Integration of the video

The best explainer video in the world won't help you if it's not staged properly. We know exactly how effective a video can be and where it should be integrated so that it can unfold its full potential. Whether it's as a promotional tool in Facebook Ads or as a customer magnet on your website. We know what to do and are at your side as a competent partner as a matter of course.

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