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15 November 2021

4 insider tips for creating an explainer video

Explainer videos are a great way to attract customers and familiarize them with your business. We show you 4 tips on how to do this.

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Considering investing in an explainer video this year? You know, the videos that explain your product or service in 60-90 seconds.

Explainer videos are a great way to engage potential customers and familiarize them with your business. The hard part is getting them right.
Since an explainer video on your homepage can be killer and the first thing your visitors experience, it's important to get it right the first time. Here are 4 insider tips for creating a great explainer video that clearly describes your business and drives more sales.

1. The script as a foundation

The script is the foundation of every explainer video

The script is the foundation of every explainer video

A well-written script is the key to a successful explainer video. It is the foundation on which everything else is built. In most cases, it helps to have an "outsider" write the script. Choose someone who can take a fresh look at your business and explain it in a way that anyone can understand.
Many professional video companies will have you fill out a creative brief first. It helps you think about your business at a high level and lets you define what really matters.

2. make it short and meaningful

Keep your script as short as possible - 150 words per minute maximum

Keep your script as short as possible - 150 words per minute maximum

According to writer and creative director Helen Klein Ross, "the less you say, the more likely people are to remember it." We realize you want to tell people a lot about your business, but this video is meant to provide an overview, the "hook" that will get people interested in the next step.
The typical rule of thumb in the industry is 150 words per minute depending on the language you choose and the scenes involved. You may be able to read faster, but remember that you need time and space to understand the message.
Trying to stop yourself from telling everything about your product can be the hardest part. The trick is to shorten your script and be very concise.

3. KISS (Keep it Simple Silly)

To keep it short, you need to keep it simple. Good explainer videos focus on 4 simple things using the KISS principle:
Keep your video simple so everyone understands it - Keep it simple silly

Keep your video simple so everyone understands it - Keep it simple silly

  • Problem

    - Address your customer's pain (0:00-0:20).
  • Solution

    - Present your product or service as the answer (0:20-0:25)
  • Function

    - Briefly describe how it works or how to get started (0:25-0:50).
  • A Call to Action

    - Tell people what to do next (0:50-0:60).

4. benefits, not features

Picture benefits, not features, changing the lives of your customers

Picture benefits, not features, changing the lives of your customers

Whether you have a new product, app, or web service, the temptation is to show off as many features as possible - 100GB of storage, 60-inch HD screen, unlimited users, etc. The list goes on. However, it's the benefits that really matter to customers.
Instead of talking about technical nonsense, tell people how your product or service will improve their lives. Trade "100 GB of storage" for "plenty of space to keep your family photos safe." You get the idea.
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My team and I are always available to answer any questions you may have about your explainer film project. Just call us spontaneously or send us an email!

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Sohail Khokhar

Our video expert for your questions

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Step 1: Fill in the kick-off form

We are experts in our field - but when it comes to your idea, you are the real professional.

To understand your product and be able to present you with a tailor-made solution approach, we want to learn more about you and your product.

To do this, you will find the most important questions in our kick-off form.

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Step 2 StartUp conversation

We will then present our ideas to you in a non-binding 30-minute meeting.
From the target group approach, to the content, to the design of the video and its use, your future project manager will advise you personally.

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Step 3: We create your video.

In our four-stage production process, our entire team gets really creative for you - of course, you'll be there live during production.

We think about how to untie the knot in your customer's mind to help your product gain more attention and success.

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Step 4 Integration of the video

The best explainer video in the world won't help you if it's not staged properly. We know exactly how effective a video can be and where it should be integrated so that it can unfold its full potential. Whether it's as a promotional tool in Facebook Ads or as a customer magnet on your website. We know what to do and are at your side as a competent partner as a matter of course.

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