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22 October 2020

E-Learning - Create the perfect training with videos

What e-learning means, what you have to watch out for and why videos will make your training stand out from all the others you will find out in this article.

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What does e-learning mean?

E-learning is learning using electronic technologies for a large number of recipients at the same or different times. This allows information - outside the classic on-site events - to be picked up and processed. In general, the term e-learning covers all forms of further education from distance learning to electronic learning. In large corporations and medium-sized companies, this is usually understood to mean a course or a program that is offered completely online. In summary, e-learning means self-directed and practical learning by means of courses that can be consumed by one or more recipients in parallel or separately, especially via the Internet or Intranet at any location.

E-learning is often also referred to as online learning, digital learning, computer-based learning, telelearning and distance learning, as can be seen in the video of the Federal Agency for Civic Education.

The concept of e-learning can be divided into the three categories of knowledge databases, asynchronous training & synchronous training.A knowledge database is only indirectly called e-learning but represents the most basic form of e-learning. These mostly consist of indexed explanations that users can search and have limited interactivity. Asynchronous training is the traditional form of e-learning and allows users to learn at their own pace without a trainer, whether via the Internet, intranet and other electronic forms. The corresponding opposite is synchronous training which is facilitated and delivered in real time with the help of a live instructor. This type of training usually takes place via audio and video conferencing.

Benefits of e-learning?

While e-learning used to have limited acceptance as it was believed that the lack of human element would lead to poorer learning outcomes, this form of learning has long been established and common practice for training employees and partners. This has been due to rapid technological advancements and the evolution of learning systems. In addition, in times of acceleration and the scarce resource "time", the advantages of being able to access content around the clock, anywhere and at any time are becoming increasingly important.

Jörn Loviscach shows an overview of the opportunities and limitations of e-learning in his video.

Companies are increasingly operating globally on different continents and need to train more and more employees in different languages, different time zones and different cultures quickly and consistently. With asynchronous training, fewer resources such as trainers, facilities, and administrative overhead are needed to train the large number of diverse employees. The one-time cost of training can be estimated in advance, providing a reliable and manageable cost overview. With little effort, new languages, countries and new elements can be added to the training and made accessible.

Why are videos important for e-learning?

A learning person needs attention above all. This attention must therefore be aroused and held by effective training. The problem here is that the neural systems in the human brain that control attention and store what is learned in memory, tire quickly. So that the performance of the participants does not decrease, the neurons must rest every three minutes. This must be addressed in the training via so-called fatigue patterns.

In principle, components of e-learning are text, video, audio, animation and virtual environments. Like classic training, electronic training can suffer due to poor content. Boring slide sets, monotonous speakers and few opportunities for interaction are some of the causes that lead to poor learning results and dissatisfied participants. This is where pre-recorded videos offer a great advantage. Visual impressions keep the attention of the learners and also lead to the fact that learned things are stored longer in the brain. The human brain remembers and stores more easily via moving images and videos. Explainer videos are an easy and inexpensive way for HR departments, marketing departments and sales teams to increase the quality of training. Through high quality production of the videos with professional speakers, the content can be constantly conveyed with the highest possible attention.

For short supplementary videos for a training we recommend our budget videos because they offer a high quality and a simplified presentation for the explanation of facts at a reasonable price.

For extensive explanatory videos for internal and external training courses, we recommend our Premium Videos as these can be animated in even greater detail and can highlight important aspects better.

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My team and I are always available to answer any questions you may have about your explainer film project. Just call us spontaneously or send us an email!

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Sohail Khokhar

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We are experts in our field - but when it comes to your idea, you are the real professional.

To understand your product and be able to present you with a tailor-made solution approach, we want to learn more about you and your product.

To do this, you will find the most important questions in our kick-off form.

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Step 2 StartUp conversation

We will then present our ideas to you in a non-binding 30-minute meeting.
From the target group approach, to the content, to the design of the video and its use, your future project manager will advise you personally.

Step 3: We create your video.

In our four-stage production process, our entire team gets really creative for you - of course, you'll be there live during production.

We think about how to untie the knot in your customer's mind to help your product gain more attention and success.

Step 4 Integration of the video

The best explainer video in the world won't help you if it's not staged properly. We know exactly how effective a video can be and where it should be integrated so that it can unfold its full potential. Whether it's as a promotional tool in Facebook Ads or as a customer magnet on your website. We know what to do and are at your side as a competent partner as a matter of course.

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