Cookie

We use cookies to ensure the correct functioning of this website, to provide you with the best possible service, to improve the user experience and to optimise our website.

Accept

Decline

hello icon

Explanatory video offer

Create now in only 2 minutes

Start now
blog preview

25 November 2021

Effective pay per click campaigns thanks to video content

Tired of creating inefficient pay per click campaigns and finally want to see results? We show you how to achieve this!

Calculate offer online

Effective pay per click campaigns thanks to video content

.

For many people, smartphones and tablets have long since become a constant companion. The chance to always have information at hand and to be reachable around the clock is at the top of the list.

Smartphone and tablet are accessible around the clock these days

Smartphone and tablet are accessible around the clock these days

At the same time, however, the amount of information available online is overwhelming. And this is in contrast to cognitive ease, i.e. our everyday thinking. Because this tries to get the necessary information as quickly and easily as possible. Take advantage of this knowledge. Stand out from the competition and attract the attention of your customers. How do you do that? With videos.

In the spotlight with videos

.

Videos are audiovisual and appeal to multiple senses at once. This automatically increases the likelihood that a customer will click on your content. Furthermore, it has been shown that users stay on a website almost seven times longer if it contains not only text but also video messages.
Basically, moving images are more exciting and therefore get more attention than text-only messages. So instead of having to read for a long time, you can use a video to not only inform customers, but also entertain them. And that, in principle, strengthens customer loyalty.
At the same time, you also have the chance to convey complex issues and information such as company messages or product details in a playful way. The potential of videos as a modern marketing tool for advertising messages, information or also for promoting the image of a company is therefore virtually inexhaustible.

Advantages of Video Content

Especially in the context of modern pay per click campaigns, the use of professional videos is worthwhile. While pay per click is now part of any modern marketing repertoire, good videos effectively attract customers. This means that you, as a business owner, not only capture the attention of your customers and keep them on your site longer, but also increase the chance of a specific customer inquiry, contact or purchase.

Frühlingssonne tanken.

Until 23.04 we will give you free subtitles in two languages of your choice for your video. Go international with videobakers.

But what is actually Pay per Click (PPC)?

Pay per Click represents a modern billing method in online marketing. If you are planning an online campaign, you will sooner or later come across this term. The idea is to increase visits to your website or clicks on a product offer in a targeted manner. And to make this possible, you pay providers like Facebook, Google and Co. for every single click your ad receives. In short, pay per click is an advertising fee per click.

Effective Pay per Click Campaigns

.

To get more clicks, it pays to use videos. And that doesn't just apply to search engines like Google. Just think about YouTube. With good videos, your content gets more clicks, rises in ranking and is found more easily.
This way you can quickly reach a large group of customers and also increase your brand awareness.

Users want moving images

Users want moving images


Meanwhile, the better the content, the more likely your video message will spread on its own. That, in turn, leads to more potential customers and decreasing cost per lead.
Videos in a pay per click campaign then lead to more contact requests, sales, newsletter signups, etc. In short, with a professional video, you increase your conversion rate so that simple clicks turn into actual customers.

Increase your opportunities

.

From Facebook Ads to Google Ads, advertising on YouTube, banners or corporate messaging - there's almost no limit to what you can do. And while videos have immense reach even when combined with a pay per click campaign, you remain in control. Because thanks to the click-through rate (CTR), you can precisely measure your successes. This gives you the chance to check in detail how well your content is performing.
At the same time, you can determine your budget even before the campaign starts. And while customers see your ad online, you don't pay until they actually click on the ad, website, or banner. With a targeted video, you not only increase clicks here, but also the effectiveness of your advertising measure. Fantastic, isn't it?
Get advice nowCalculate price online

Your contact persons

My team and I are always available to answer any questions you may have about your explainer film project. Just call us spontaneously or send us an email!

Alternative Description

+44 178 547 22 30

Alternative Description

[email protected]

Call to action avatar from simon

Sohail Khokhar

Our video expert for your questions

Contact now

Get started now

Step 1: Fill in the kick-off form

We are experts in our field - but when it comes to your idea, you are the real professional.

To understand your product and be able to present you with a tailor-made solution approach, we want to learn more about you and your product.

To do this, you will find the most important questions in our kick-off form.

To the kick-off form
asd
arrow down icon

Step 2 StartUp conversation

We will then present our ideas to you in a non-binding 30-minute meeting.
From the target group approach, to the content, to the design of the video and its use, your future project manager will advise you personally.

asd
arrow down icon

Step 3: We create your video.

In our four-stage production process, our entire team gets really creative for you - of course, you'll be there live during production.

We think about how to untie the knot in your customer's mind to help your product gain more attention and success.

asd
arrow down icon

Step 4 Integration of the video

The best explainer video in the world won't help you if it's not staged properly. We know exactly how effective a video can be and where it should be integrated so that it can unfold its full potential. Whether it's as a promotional tool in Facebook Ads or as a customer magnet on your website. We know what to do and are at your side as a competent partner as a matter of course.

Contact now
asd

Latest blog posts

Always stay up to date - With the latest Videobakers blog posts.

blog preview

9 May 2022

Create video subtitles: Create subtitles in a few seconds

author avatar
blog preview

22 October 2020

E-Learning - Create the perfect training with videos

author avatar
blog preview

20 October 2020

Google Data Studio - The first steps to the report

author avatar
blog preview

18 October 2020

Everything you need to know about explainer video agency

author avatar
blog preview

13 April 2020

Bestellkind - Ordering in the restaurant with the smartphone

author avatar
blog preview

6 August 2021

Flat Design Animation: Everything you need to know

author avatar
blog preview

22 February 2020

Progressive Web Applications (PWA) Revolutionize Apps

author avatar
blog preview

21 February 2020

Increase sales and higher conversion rates with video

author avatar
blog preview

13 April 2020

The dispatching software for driving services and transports

author avatar

Unsere Bewertungen

Unsere Bewertungen von Google, ProvenExpert und co.

rating avatar Markus Hauken
stars icon

Markus Hauken

google icon

Sehr empfehlenswert, gute Qualität, faire und passende Preisgestaltung und vor allem sehr angenehmen Zusammenarbeit und Kommunikation. Kundenorientiert und flexibel, bedingt durch eine Umfirmierung mussten wir ein gerade fertig gestelltes Video nochmals anpassen, dies wurde sehr schnell und zu einem minimalen Aufpreis schnell und unkompliziert gelöst.

rating avatar M. Oschmann
stars icon

M. Oschmann

google icon

Wir sind absolut begeistert von den Videobakers.
Von der Projektabwicklung bis zum hervorragenden Ergebnis war alles Super. Wir wünschen dem ganzen Team weiterhin viel Erfolg. Herzlichen Dank!

rating avatar Christian Kühn
stars icon

Christian Kühn

google icon

Top Ergebnisse, super nette Ansprechpartner und stets professionell sowie flexibel. Ganz klare 5 Sterne! Weiter so Videobakers!