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12 January 2022

Video application - the new standard?

The increasing automation of the application process is setting the stage for video applications. But what is it and what should you consider?

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The video application on the rise

If you have changed your job within the last two years, you may have already become acquainted with a new tool of the application process - the video application. No? Then we would like to introduce it to you briefly.

In the increasingly virtual world of work, the role of the video application is growing in importance

As the automation of the application process advances, this form of application is playing an increasing role. International companies in particular are turning to remote recruiting in a future where virtual collaboration will be a standard. The video application is a valuable tool for this. But how does it work in the first place?

Typically, the video application is used as the second step in an application process - that is, after the cover letter and resume have already been screened. This way, obviously unsuitable applicants can already be sorted out during the review of the resume. This saves time, because (depending on the number of questions and length of the videos) the review of each video application takes a few minutes. In most cases, once candidates have successfully completed the first step of the application process, they receive an invitation by e-mail with instructions to record three short videos in which they answer questions previously defined by the company.

Providers such as Talentcube, for example, also provide an entire software package that enables video applications to be integrated even more effectively into an automated process.

If the video application is used in the second step of the selection process, it can replace an initial personal interview, for example. This has advantages and disadvantages for companies and also for the applicants.

For example, extroverted, self-confident and rhetorically gifted people tend to benefit from the video application, while introverted, quiet people are already put off by the format and may abandon their application. This also applies to foreign applicants who do not yet have a perfect command of the language, but who can stand out in a personal interview with other qualifications.

On the other hand, a video says more than a picture - even in social media, the trend from pictures to videos can be followed on platforms like TikTok and instagram. With an application video, recruiters can quickly get an impression. Does the candidate fit the company in terms of personality? Does the person have a professional approach? Does the applicant know how to express him/herself? The way people answer the questions says a lot about them.

The video application as a fixed step in the application process is on the rise, but has not yet replaced traditional applications with cover letter, resume and interview as standard. But even if you apply for a job where the application video is not yet used, you can surprise with an initiative video.

The initiative video application

Especially for creative jobs or jobs where communication skills play a major role due to frequent contact with customers or business partners, innovative video applications are welcome. With an intelligent and high-quality video, you can demonstrate your professionalism as well as your soft skills and also stand out from the crowd. This arouses interest and makes you want more!

Also, by putting in the work of a video, you show your potential next employer that you are interested in the job. This is especially true for clips that are directly tailored to the company. But of course, these also require the greatest investment of time and effort.

What should you consider in your video application?

Before you record your video, you should think about what you want to convey in it. What qualifications do you bring to the job? What makes you stand out from other applicants? Why are you particularly motivated and what appeals to you about the job? But be careful: brevity is the spice of life! Limit yourself to the essentials and do not tell your entire resume - you should still present it in text form. The video application is only meant to be a creative extra and therefore cannot and should not replace your written application - which includes your resume and important references.

One to two minutes at the most is a good length for your video application - this way you have enough time to convince without boring the recipient and risking the video being interrupted.

So think about what you want to say beforehand. That is, notes are allowed, but avoid rehearsing the text at all costs.

Apart from the content aspects, you should also think about a professional implementation of the video. Remember that your surroundings as well as your appearance, facial expressions and gestures say something about you - your attitude reveals more about you than you might like.

Also, make sure you have a neutral background, good lighting, and sound and picture quality. Dress appropriately for the job and the corporate culture. Depending on the employer, jeans and a T-shirt may be just as appropriate as a suit. Your overall appearance should convey that you are a good fit for the company.

The goal of your video should be to create sympathy, because this always plays a role in the selection process - even if HR professionals would never admit it - and is perhaps almost as important as your qualifications.

Make sure that the video has a common thread and a good structure. The viewer should have the feeling at the end that you are made for the job. Also, end your video with a call to action, for example, an invitation to an interview.

How to send a video application?

Depending on how the application process works - whether as a standardized online procedure or as a speculative application by mail - there are other ways to send your video. You should generally avoid sending applications by mail, as these are not considered nowadays - especially for coveted jobs with many applications. If you are submitting your application through an online portal and there is no option to attach a file, you can link to the video. However, be sure to explain what is behind it, otherwise you risk that the link will not be clicked.

When is a video application not right for you?

As we touched on earlier in the blog post, confident and rhetorically gifted people especially benefit from video applications. If this doesn't apply to you or you are camera shy, a video application may not be right for you. Nevertheless, the appearance in front of the camera can of course be practiced - and what, if not your dream job could be a better motivation for it?

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